PRODUCT
Designer
With 7+ years of experience, I transform complex business requirements into high-performance products that drive measurable revenue and market scalability.
Explore my story
Explore my story
Since 2017
I bring industrial-grade precision to digital product design.
By bridging the gap between heavy engineering constraints and human psychology, I build interfaces that make complex systems feel safe, transparent, and effortless to control.
By bridging the gap between heavy engineering constraints and human psychology, I build interfaces that make complex systems feel safe, transparent, and effortless to control.
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Curious about what your users want? Schedule a discovery session with me, and let’s uncover valuable insights to drive your business growth.
Get free consultation
Get free consultation
My Service
001
Complex Data Visualization
Users need clarity, not just charts. Drawing from my experience with eye-tracking analytics and industrial monitoring, I design professional-grade dashboards that organize massive datasets into scannable, actionable insights without overwhelming the cognitive load.
002
Trust & Error Prevention
In high-stakes environments, a design flaw can be costly. I build interfaces with a "safety-first" architecture: clear system status, deliberate friction for critical actions, and intuitive feedback loops that give users confidence and control.
003
Behavioral Design & Engagement
Interfaces are engines for behavior. I apply principles of behavioral psychology to align user actions with product goals. Whether it’s an onboarding flow or a reward system, I design mechanics that turn passive users into active, long-term participants.
004
Scalable Design Systems
I treat design as infrastructure. I build robust design systems (Variables, Tokens) that bridge the gap between Figma and development. This ensures consistency across your product ecosystem and speeds up engineering cycles by 30-40%.
005
Design Leadership & Mentorship
Having mentored 40+ designers, I bring structured communication and clear processes to product teams. I don't just execute tasks; I help align design decisions with business strategy and foster a culture of ownership within the team.
006
Prototyping & AI Integration
I leverage AI and no-code tools to go beyond static mockups. By assembling functional logic and interactions, I create high-fidelity prototypes that simulate the real product. This allows us to validate complex ideas instantly without waiting for engineering resources.
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Alex's exceptional blend of skill and intuition renders him a natural talent in digital product development, seamlessly navigating the complexities of innovation.
Clare Zonsu
Tobii - Design director
Alex's professionalism has been instrumental in crafting the seamless experience our software offers, a contribution we greatly value.
Richard Andersson
Tobii - Chief product owner
Working with Alex is an enriching experience. He embraces challenges enthusiastically, an invaluable trait for a UX designer at Tobii, where they are abundant.
Daniel Hoffert
Tobii - Product Owner
Alex is not only an exceptional designer but an extraordinary teacher as well. The knowledge I've gained from sessions with him is invaluable.
Kelvin Atuonwu
Product Designer
Alex possesses the remarkable ability to juggle multiple tasks while maintaining focus and delivering high-quality work. He consistently begins with the 'WHY' deeply considering the product's values in every task he undertakes.
Anastasiia Tymoshchuk
Art director
Alex demonstrates a profound understanding of product specifics, adeptly formulating and posing the right questions at the perfect moments. He skillfully guides the team, setting realistic goals and timelines.
Stanislav Lermakov
Scrum Master
Alex was my inaugural UX instructor, and the depth of knowledge I gained from him is immense! Always devoted to the class, he tirelessly shared his insightful knowledge and experiences
Nawara H. Hagentoft
UX writer
Alex is an exceptional teacher, always cheerful and possessing a keen eye for potential improvements in functionality or design. He excels at clarifying the various steps or categories within UI/UX, making complex concepts accessible and understandable.
Niklas Wahlberg
Creative producer
I can confidently affirm that he approaches his work with utmost responsibility, proving himself as an outstanding expert in both UI and UX. He is consistently dependable, always ready to lend support without hesitation.
Dmytro Borsuk
UI Designer
I had the incredible opportunity to witness Alex's journey in building Sparky AI from the ground up. As a UX Designer at heart, Alex didn't just design interfaces he designed a successful business.
Denys Karpov
Python Developer
Questions
01
01
Our product is technically complex. How long will it take you to ramp up?
I thrive on complexity.
My background isn't typical e-commerce; it’s industrial IoT, eye-tracking analytics, and financial logic. I am used to digesting heavy technical documentation and translating backend constraints into clear UI. I don't need hand-holding just access to the docs and your engineering team.
My background isn't typical e-commerce; it’s industrial IoT, eye-tracking analytics, and financial logic. I am used to digesting heavy technical documentation and translating backend constraints into clear UI. I don't need hand-holding just access to the docs and your engineering team.
02
02
How do you ensure your designs are actually buildable?
I design with code in mind.
I don’t just hand over static images. I build scalable Design Systems using variables and tokens that map directly to CSS/development logic. I work closely with developers throughout the process to ensure that what we design is feasible, scalable, and shipped pixel-perfect.
I don’t just hand over static images. I build scalable Design Systems using variables and tokens that map directly to CSS/development logic. I work closely with developers throughout the process to ensure that what we design is feasible, scalable, and shipped pixel-perfect.
03
03
Do you focus on UX logic or visual UI?
Both, but logic comes first.
A pretty interface on a broken process is useless. I start with wireframes and rapid prototypes (often using AI tools) to validate the business logic and user flows. Once the core experience is solid, I apply high-end visual design to build trust and engagement.
A pretty interface on a broken process is useless. I start with wireframes and rapid prototypes (often using AI tools) to validate the business logic and user flows. Once the core experience is solid, I apply high-end visual design to build trust and engagement.
04
04
What about remote stability and time zones?
Fully autonomous and reliable.
I treat my remote setup as critical infrastructure. Equipped with Starlink and backup power, I have maintained consistent uptime regardless of external factors. I am based in Kyiv (GMT+2) but structure my deep-work hours to ensure sufficient overlap with US or EU teams for syncs.
I treat my remote setup as critical infrastructure. Equipped with Starlink and backup power, I have maintained consistent uptime regardless of external factors. I am based in Kyiv (GMT+2) but structure my deep-work hours to ensure sufficient overlap with US or EU teams for syncs.
05
05
How does the engagement process look like?
Simple B2B Contractor model.
I work as an independent contractor. This means straightforward invoicing and no overhead for your HR or legal departments. We can start with a specific scope (e.g., a redesign or MVP launch) or a monthly retainer for ongoing product evolution.
I work as an independent contractor. This means straightforward invoicing and no overhead for your HR or legal departments. We can start with a specific scope (e.g., a redesign or MVP launch) or a monthly retainer for ongoing product evolution.