About me
About me
I turn heavy backend logic into interfaces that people actually understand. My background spans industrial IoT, eye-tracking analytics, and AI. Now, I apply that engineering mindset to build high-trust tools for Web3 and Fintech.
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I help protocols bridge the gap between complex backend logic and human behavior. My goal is to design interfaces that reduce friction, eliminate gas anxiety, and build the trust needed to onboard the next billion users.
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My Story
About me
Not your typical Product Designer.
I design for systems where mistakes are costly.
I spent years at Tobii, the world leader in eye-tracking, where I tackled the challenge of the invisible. My role was to transform raw biometric signals and massive datasets into professional analytical dashboards. This taught me how to handle extreme data density without overwhelming the user.
I was forged in the rigorous engineering culture of Ukraine’s top tech firms (Ciklum, GlobalLogic), designing for high-stakes environments like Hitachi’s semiconductor manufacturing. There, I built interfaces where a single wrong click could cost millions in damaged hardware. That experience instilled in me a safety-first mindset.
Mentoring 40+ designers at Beetroot Academy sharpened my ability to reduce complex logic to simple, usable models.
From AI platforms to decentralized exchanges, I make complex systems feel safe, transparent, and controllable.
I spent years at Tobii, the world leader in eye-tracking, where I tackled the challenge of the invisible. My role was to transform raw biometric signals and massive datasets into professional analytical dashboards. This taught me how to handle extreme data density without overwhelming the user.
I was forged in the rigorous engineering culture of Ukraine’s top tech firms (Ciklum, GlobalLogic), designing for high-stakes environments like Hitachi’s semiconductor manufacturing. There, I built interfaces where a single wrong click could cost millions in damaged hardware. That experience instilled in me a safety-first mindset.
Mentoring 40+ designers at Beetroot Academy sharpened my ability to reduce complex logic to simple, usable models.
From AI platforms to decentralized exchanges, I make complex systems feel safe, transparent, and controllable.
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Work Experience
7+ years of engineering precision & creative leadership.
2024 - 2025
Hitachi & GlobalLogic
Working with Hitachi was a masterclass in precision. I was tasked with designing control panels for high-precision manufacturing hardware. This wasn't about delight or gamification it was about safety and efficiency. I had to organize hundreds of data points so that machine operators could monitor status in real-time and avoid critical errors. This experience taught me how to design for high-stakes environments where reliability is the only metric that matters.
2021 - 2024
Tobii
At Tobii, I dealt with the invisible human behavior. My role was to build professional analytical software that researchers use to interpret eye-tracking data. I learned to work with high data density, creating dashboards that translate raw biometric signals into clear, actionable insights. It gave me a deep understanding of how to visualize complex analytics, a skill I find essential for modern financial interfaces.
2021 - 2023
Ciklum
At Ciklum, I excelled in delivering complex UX & UI design projects on time, which greatly enhanced client satisfaction and spurred repeat business.
2023 - 2024
Sparky AI
Sparky was a different challenge. Here, I wore every hat. I didn't just design the UI. I helped architect the entire SaaS ecosystem. From planning the AWS infrastructure to integrating the AI APIs and building the internal CRM, I managed the product from a blank canvas to a live market launch. It gave me a holistic view of how code, business, and design need to work together to ship a product that actually works.
2021 - 2023
Beetroot Academy
As a part-time UX & UI Design Instructor, I leveraged my expertise to transform complex design principles into engaging, digestible content, achieving a 90% student satisfaction rate.
2020 - 2021
Filmocracy
Before Web3 became a buzzword, I was already working on tokenized economies at Filmocracy. We built a streaming platform where users weren't just watching content they were investing in it. I designed a system of virtual currency and rewards that incentivized engagement, essentially creating a Watch-to-Earn model. It was a deep dive into behavioral economics and how to use incentives to drive user retention.
2018 - 2020
Great People
At Great People design company, my pivotal role in enhancing design and user experience led to significant achievements, including a 95% positive client feedback rate and a 26% boost in UX scores.
2017 - 2018
Freelance
Throughout my freelance career, I managed diverse design projects ranging from e-commerce platforms to nonprofit website enhancements. I tailored each solution to meet specific client needs, ensuring improved engagement and driving measurable results.
BEHAVIORAL ECONOMICS
Turning user behavior into business value
Interfaces are not static; they are engines for behavior. I design user flows that align individual incentives with business goals. By applying principles of behavioral economics, I build systems that transform passive users into active, valuable participants through intuitive reward mechanics and clear motivation loops.
DATA ARCHITECTURE
Mastering data density without the noise
Professional tools require depth, not just empty white space. I specialize in organizing massive datasets into scannable, actionable dashboards. My goal is to deliver high information density while keeping the cognitive load low—giving professionals the full picture they need to make faster, sharper decisions.
RISK MITIGATION
Precision engineering for high-stakes environments
In critical systems, ambiguity is a failure. I design with a safety-first architecture, prioritizing absolute clarity over decoration. My focus is on preventing costly errors through clear system status, deliberate friction for irreversible actions, and intuitive feedback loops. If the user doesn't feel safe, they won't transact.
BEYOND THE SCREEN
Exploring the edge of digital & physical freedom
I’m driven by a passion for autonomy and exploration. Whether I’m navigating the skies, mastering precision in archery, or diving into VR, I seek environments where skill and focus determine the outcome.
I believe in a future where technology expands our personal freedom rather than limiting it. I live to bridge the gap between the real and the virtual, building a world where we have total ownership of our experiences.
I believe in a future where technology expands our personal freedom rather than limiting it. I live to bridge the gap between the real and the virtual, building a world where we have total ownership of our experiences.
I bring industrial-grade precision to digital product design.
By bridging the gap between heavy engineering constraints and human psychology, I build interfaces that make complex systems feel safe, transparent, and effortless to control.
By bridging the gap between heavy engineering constraints and human psychology, I build interfaces that make complex systems feel safe, transparent, and effortless to control.
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